Imagine a steady stream of potential new customers coming to your online shop every day, around the clock. Google sends them to you, Facebook and others as well. And you don’t pay these sites anything.
These potential customers become more and more interested your offerings over time–without you being involved. It just happens, because your content does the work for you.
Or imagine existing customers being so happy with you and your offerings that they become recurring customers. Or even better: true fans who recommend your shop to their family, friends, and the online public.
This is the promise of Content Marketing and Content Strategy. Used for an ecommerce business it is generally called Content Commerce.
How does it work?
Content Commerce uses articles, posts, newsletters, messages, videos, and other media formats to reach the right people at the right time with the right content pieces in the right places.
I have a holistic view of Content Commerce: It plays an important role in every single step of the customer journey.
The foundation for your success is to understand your target audience well. You need to know …
- what their questions are and how they ask them
- what information they need to trust you
- how you help them with your products or services
Content Commerce first attracts your audience wherever they might be. That can be a Google search result, their home page on Facebook or their email inbox.
Over time the content builds trust. It presents you and your offerings in a positive light.
In case you want to learn more, read this comprehensive introduction to content commerce.
What can I do for you?
I have more than 20 years experience in online publishing. Many companies have trusted me with planning, building, publishing, and improving content pieces and content strategies for them.
I am especially interested in producing high-quality content with long-term value.
Some of my offerings:
- Content Audit: Assessing the status quo.
- Content Strategy: A comprehensive plan for all your activities.
- Content Production: Building a content team, setting up plans and procedures, quality control.
- Content Management: Making sure content is performing well or is improved as needed.
Get in touch
If you are interested in more information, contact me on LinkedIn or send me an email to jan@contentmeister.com
I am looking forward to hearing from you!